Callaway Golf has ended its association with Good Good and committed $1m to organizations working to prevent violence against women.
The news comes after a backlash to a controversial commercial for a Callaway driver that shows Garrett Clark running over to his golf bag, where fellow Good Good member Alexis Miestowski is seen reaching towards the bag.
Clark then barges Miestowski to the ground and says: “Do not touch my new driver.”
A statement released by Callaway begins: “Over the last several days, we have listened and reflected deeply on the hurt and disappointment caused by the video we reposted.
“We heard from individuals who shared personal experiences related to violence against women, and their stories were powerful reminders that this issue touches the lives of far too many people.
“Unequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment.”
🚨❌⛳️ #BREAKING NEWS — Callaway Golf has cut ties with Good Good Golf, effective immediately and commits $1M to ending violence against women. What is your immediate reaction? pic.twitter.com/9jujqPpFiOAugust 27, 2026
The statement then outlines the actions Callaway Golf is taking, and confirms the relationship with Good Good, which began in 2023, has been severed,
It states: “Callaway has ended its relationship with Good Good, effective immediately,” before adding it has “taken appropriate internal corrective actions and significantly strengthened our approval procedures to help ensure this does not happen again.”
Meanwhile, Callaway Golf is also providing $1m “to support organizations working to prevent violence against women, provide resources to survivors, and advance education and awareness efforts.”
The statement continues: “These actions do not undo the harm caused or excuse our role in it. We sincerely apologize to everyone who was hurt, disappointed, or offended by this incident.”
It concludes: “One of Callaway Golf’s core values is to be a positive influence, both in the game of golf and in our communities.
“We are further strengthening our commitment to these initiatives, and this will be an ongoing focus in our company. We are committed to learning from this incident and helping ensure that golf is a place where everyone feels respected, valued, and welcome.”
The commercial for Callaway’s co-branded driver with Good Good was published online by the golf entertainment company and shared by the manufacturer’s social media channels.
Following a backlash, the commercial was swiftly deleted, although the video remained in circulation.
Good Good then released a statement apologizing for the commercial.
Later, Callaway Golf issued a statement to various media outlets saying “We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this.”
A more substantial statement was then published by the manufacturer’s CEO Chip Brewer, which confirmed the video “was approved by Callaway prior to posting. The statement also apologized and confirmed the company was “conducting both internal and external investigations.”
The controversy also embroiled the PGA Tour, which is due to host the inaugural Good Good Championship in November.